+97c refers to a specific price point, often encountered in [Retail](/wiki/Retail) environments. It represents a common fraction of a [Dollar](/wiki/Dollar) or other currency, just shy of a whole number. This pricing strategy aims to psychologically influence purchasing decisions by making an item appear less expensive.
+## See also
+- [Pricing](/wiki/Pricing)
+- [Value](/wiki/Value)
+- [Economics](/wiki/Economics)