Account Management

+**Account Management**

+Account Management is the strategic practice of cultivating and maintaining strong relationships with clients after an initial sale, focusing on their ongoing satisfaction and success. This nurturing ensures client retention and identifies opportunities for future growth, often serving as a critical bridge between [Sales](/wiki/sales) and [Customer Service](/wiki/customer_service) functions.

+## See also

+- [Client Retention](/wiki/client_retention)

+- [Relationship Management](/wiki/relationship_management)