+**Ambush Marketing** is a strategic tactic where a brand attempts to associate itself with a major event, often a sporting or cultural spectacle, without paying the official [Sponsorship](/wiki/sponsorship) fees. This maneuver seeks to capitalize on the event's popularity and audience, creating a perceived affiliation and undermining official [Marketing](/wiki/marketing) partners.
+## See also
+- [Advertising](/wiki/advertising)
+- [Branding](/wiki/branding)
+- [Guerrilla Marketing](/wiki/guerrilla_marketing)
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