+B2C, or [Business-to-Consumer](/wiki/business-to-consumer), describes the direct sale of products and services from a company to individual end-users. This fundamental [Commerce](/wiki/commerce) model targets personal consumption, often facilitated through online stores or traditional retail outlets.
+## See also
+- [B2B](/wiki/b2b)
+- [Marketing](/wiki/marketing)
+- [Customer](/wiki/customer)
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