+Brand awareness is the extent to which consumers recognize and recall a brand. It signifies a brand's visibility, influencing [Consumer Behavior](/wiki/consumer_behavior) and market presence. High awareness is crucial for effective [Marketing](/wiki/marketing), fostering trust and preference.
+## See also
+- [Brand Recognition](/wiki/brand_recognition)
+- [Brand Loyalty](/wiki/brand_loyalty)
+- [Advertising](/wiki/advertising)
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