+**Brand Equity** is the intangible value a [Brand](/wiki/brand) accumulates beyond its raw product or service. It reflects deep consumer perception and trust, driving preference, fostering loyalty, and ultimately allowing for premium pricing within [Marketing](/wiki/marketing) strategies.
+## See also
+- [Brand Loyalty](/wiki/brand_loyalty)
+- [Brand Awareness](/wiki/brand_awareness)
+- [Customer Value](/wiki/customer_value)
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