+C2b2b (Consumer-to-business-to-business) describes a [Business Model](/wiki/Business_Model) where a consumer's initial interaction with one business drives a subsequent transaction with another. This emerging model, often found within [E-commerce](/wiki/E-commerce), leverages consumer demand to spark value creation between interconnected enterprises.
+## See also
+- [B2B](/wiki/B2B)
+- [B2C](/wiki/B2C)
+- [C2C](/wiki/C2C)
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