+**Consumer culture** describes a society where personal identity and happiness are often tied to the acquisition of goods and services. It is a pervasive system that encourages a constant desire for new [Material Goods](/wiki/material_goods) and shapes values around [Consumption](/wiki/consumption) and market exchange. This framework influences how individuals perceive needs, status, and well-being.
+## See also
+- [Capitalism](/wiki/capitalism)
+- [Advertising](/wiki/advertising)
+- [Consumerism](/wiki/consumerism)
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