+Customer Lifetime Value (CLV) is a forward-looking metric estimating the total [Value](/wiki/Value) a business expects to derive from an entire [Customer](/wiki/Customer) relationship. It informs strategic decisions, guiding investments in acquisition, retention, and loyalty to maximize long-term profitability.
+## See also
+- [Customer Acquisition](/wiki/Customer_Acquisition)
+- [Customer Retention](/wiki/Customer_Retention)
+- [Marketing](/wiki/Marketing)
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