+A customer persona is a semi-fictional archetype representing a key segment of a company's target [Customer](/wiki/customer). Built from market research and real data, it guides product development and [Marketing](/wiki/marketing) strategies by embodying user needs and behaviors. These detailed profiles help businesses deeply understand and empathize with their ideal users.
+## See also
+- [User Experience](/wiki/user_experience)
+- [Market Research](/wiki/market_research)
+- [Target Market](/wiki/target_market)
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