+**Customer Value** is the perceived worth a customer receives from a product or service, balancing benefits against costs. It is a cornerstone for [Customer Satisfaction](/wiki/customer_satisfaction) and vital for sustainable [Business Strategy](/wiki/business_strategy).
+## See also
+- [Marketing](/wiki/marketing)
+- [Value Proposition](/wiki/value_proposition)
+- [Brand Loyalty](/wiki/brand_loyalty)
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