+An **information cascade** occurs when individuals make decisions sequentially, observing the choices of those before them and inferring their private information, even if it contradicts their own. This often leads to a collective action that disregards individual [Private Information](/wiki/private_information) and can create a [Herd Behavior](/wiki/herd_behavior) or rapid adoption of a trend, whether rational or not.
+## See also
+- [Social Influence](/wiki/social_influence)
+- [Groupthink](/wiki/groupthink)
+- [Decision Making](/wiki/decision_making)
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