+A **Key Opinion Leader** (KOL) is an individual whose insights or recommendations significantly influence an audience. They possess recognized [Expertise](/wiki/expertise) or unique reach, often shaping trends or consumer [Behavior](/wiki/behavior) through their trusted voice.
+## See also
+- [Influence](/wiki/influence)
+- [Marketing](/wiki/marketing)
+- [Social Media](/wiki/social_media)
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