+**Market Entry** is the strategic process by which a business introduces its [Product](/wiki/product) or [Service](/wiki/service) into a new market. It defines the path and method chosen to establish a presence, assessing the unique risks and opportunities of the target environment.
+## See also
+- [Business Strategy](/wiki/business_strategy)
+- [Market Research](/wiki/market_research)
+- [Global Expansion](/wiki/global_expansion)