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+Pantone 448 C, also known as "opaque couche" or "drab dark brown," is a unique [color](/wiki/color) from the Pantone Matching System. It gained prominence when selected by the Australian government for [plain packaging](/wiki/plain_packaging) of tobacco products, chosen for its perceived unattractiveness as a public health deterrent.
+## See also
+- [Color Theory](/wiki/color_theory)
+- [Branding](/wiki/branding)
+- [Public Health](/wiki/public_health)
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